Never seen their stuff. Not likely to be going there as I'm good to go on the uzi as well as most subguns. From what I am gathering, they are selling firearms tourism. If it's working for them, whatever. If someone gets F'd up, we will see how good their insurance is.
As for fetishizing any group, well, people do that. Just look at youtube gun stuff (one reason I tend not to). Then all the crap with Budweisers (the SEAL one, not the tranny one) or other .mil symbols all over it that's sold. How many people wear .mil or .mil-bro brands/clothing/etc and were never .mil? I'd venture to say more than a few.
That said, I got a couple opportunities to shoot with some israeli Diplomatic security guys and damn. Much respect to them for their pistol and carbine skills. I got revenge for them embarrassing my pistol game when we pushed out to distance, though.
You are good to go in my book. And no points deducted for the yarmulke!
