Saw an ad for a teaser video on their website. It's supposed to be released January 2017. Looks like a side-charging 308 platform if, I'm not mistaken.
They also have a 6.5 Creedmoor version available for more money at some locations.
Eta: I see Cabela's removed the sale. It must have been a misentry on their part as I was able to access both links not long ago for the 308 Hunter and it said it was "backorderable" if not in stock. Maybe it will reappear for their Black Friday sale.