- Dec 20, 2013
- 12,340
The advertisements have become a focal point in the court case against a gun company over the 2012 massacre at a Connecticut elementary school where gunman Adam Lanza used a Bushmaster AR-15-style rifle to kill 20 children and six adults. Bushmaster has advertised its AR weapons with the slogan "consider your man card reissued."
Relatives of the Sandy Hook victims alleged in a lawsuit that the maker of the Bushmaster was negligent by marketing military-style weapons to young people who may be unstable and intent on inflicting mass casualties. The lawsuit against Remington Arms was dismissed because of broad immunity granted to the gun industry, but the Connecticut Supreme Court is weighing whether to reinstate it.
Marketing tactics for AR rifles under new scrutiny after mass shootings
Relatives of the Sandy Hook victims alleged in a lawsuit that the maker of the Bushmaster was negligent by marketing military-style weapons to young people who may be unstable and intent on inflicting mass casualties. The lawsuit against Remington Arms was dismissed because of broad immunity granted to the gun industry, but the Connecticut Supreme Court is weighing whether to reinstate it.
Marketing tactics for AR rifles under new scrutiny after mass shootings