My $.02 worth. I have good scopes and cheap scopes most of which are fine for their particular job. My .308 LR bolt gun has a Bushnell Elite Tactical 6-24x50. My 6.8mm DMR AR has a Vortex Viper 6.5-20x44. My Mossberg MVP Heavy Varmint .223 has a Leatherwood 6-24x44 (used to have a Nikon 4-12x40). Both my 3-gun uppers have Burris MTAC scopes. The Remington 597 .22 that I won 3 MPC Critters (free standing rimfire metallic silhouette) had 2 different BSA scopes on it over that period, one a Sweet 22. Right now it has the top Sweet 22, the 6-18x40 SF version ($118).
All that being said my favorite scope and the one that has been on just about every rifle I have built for sight in and a match or 2 is the BSA Tactical Mil-Mil 4-14x 44mm Side Focus 1/10 Mil First Focal MRAD scope that is on sale for $250 about 1/2 the year, available only at MidwayUSA because Larry had them build it. It sighted in my .308 and my 6.8, it sat on top of my Stag 3G when I finished 13th out of 52 at a precision/tactical LEO/Mil match.
All these are the scopes that get the job done. All were bought on sale, closeouts, or were shop demos. Only 3 of them cost me more than $299 (only 1 cost me more than $375, the Bushnell at $699).
Just got one of these from Midway. Darn heavy scope. Only had a chance e to look thru it off my balcony so far. FFP is a different experience. Can barely make out the lines on 4x but they sure do get bigger on 14. Have to learn how to use mil-mil now.