The root of the problem is that the Media does not side with us as a rule. Nearly every newscast about every shooting (and most murders) is a way to demonize guns and the ability to own them. And those newscasts are the primary way that Joe and Jane Sixpack find out what's going on. And they form their opinions based on that propaganda. It's been this way since -0- was installed. Also, Bloomberg also has his own news outlet, which is a BIG help for his Oligarchy.Not sure they out finance us. GOA, SAF, NRA, etc. (not including straight up industry groups like the NSSF) collectively pull in hundreds of millions (likely billions) a year. On the other side, as an example, Everytown pulled in $109 million in donations in 2019. NRA alone took in $221 million in 2021. Its lowest in years. It was $367 million in 2016 at its highest (NRA revenue is about 40% from dues and donations).
Now, NRA spends a lot of its money on things other than lobbying and lawsuits. But so does Everytown.
The saving grace for our side is Social Media, which is the "New MSM". That's the only space where we have a shot at changing minds and gaining converts...