I guess I should have seen this coming
https://thefederalistpapers.org/opi...drzusWIUzytYa5VQgLEmPqL7rTj3HtdxDjcYR4e7F3fzw
The National Rifle Association has let go of its most famous spokesperson, Dana Loesch, and ceased production of NRATV.
“As many of you may know, we have been evaluating if our investment in NRATV is generating the benefits needed.
“This consideration included the return on investment and the cost and the direction of the content.
“Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment,” NRA CEO Wayne LaPierre said in a statement.
“So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy.
“We are no longer airing ‘live TV’ programming,” he said. “Whether and when we return to “live” programming is a subject of ongoing analysis.
“The NRA will continue and improve our service on social media channels and our flagship website, www.nra.org – your trusted resource of information.
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“Our many web sites will continue to showcase new and archived videos, as we reorganize much of this information in a way that better serves our key audiences.
“What necessitated the change now is our conclusion that our longtime advertising firm and website vendor failed to deliver upon many contractual obligations it made to our Association.
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“The NRA will always hold our vendors to high standards and ask that they maximize their value to the Association. No exceptions.
“Looking ahead, you can expect great things from your NRA. We will energize our messaging strategy, become more cost efficient, and promote the NRA’s singular focus like never before.
“Simply put, our messaging strategy will advance the NRA’s core mission: to serve our members and fight for our Second Amendment.
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Ackerman McQueen, which operates NRATV, was angry at the move but said in a statement that it was not surprised.
The company’s CEO Revan McQueen, sent Tuesday night, the N.R.A. said it “regrets that a longstanding, formerly productive relationship comes to an end in this fashion.”
It said it was “not surprised that the N.R.A. is unwilling to honor its agreement to end our contract and our long-standing relationship in an orderly and amicable manner.”
“When given the opportunity to do the right thing, the N.R.A. once again has taken action that we believe is intended to harm our company even at the expense of the N.R.A. itself,” It said.
Ackerman said it “will continue to fight against the N.R.A.’s repeated violations of its agreement with our company with every legal remedy available to us.”
Dana Loesch, the BlazeTV Host, NRA spokeswoman and Fox News contributor, works for Ackerman and was let go by the NRA.
https://thefederalistpapers.org/opi...drzusWIUzytYa5VQgLEmPqL7rTj3HtdxDjcYR4e7F3fzw
The National Rifle Association has let go of its most famous spokesperson, Dana Loesch, and ceased production of NRATV.
“As many of you may know, we have been evaluating if our investment in NRATV is generating the benefits needed.
“This consideration included the return on investment and the cost and the direction of the content.
“Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment,” NRA CEO Wayne LaPierre said in a statement.
“So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy.
“We are no longer airing ‘live TV’ programming,” he said. “Whether and when we return to “live” programming is a subject of ongoing analysis.
“The NRA will continue and improve our service on social media channels and our flagship website, www.nra.org – your trusted resource of information.
Advertisement - story continues below
“Our many web sites will continue to showcase new and archived videos, as we reorganize much of this information in a way that better serves our key audiences.
“What necessitated the change now is our conclusion that our longtime advertising firm and website vendor failed to deliver upon many contractual obligations it made to our Association.
Are you a Dana Loesch fan?
Yes No
Enter your email
Completing this poll entitles you to our news updates free of charge. You may opt out at anytime. You also agree to our Privacy Policy and Terms of Use.
“The NRA will always hold our vendors to high standards and ask that they maximize their value to the Association. No exceptions.
“Looking ahead, you can expect great things from your NRA. We will energize our messaging strategy, become more cost efficient, and promote the NRA’s singular focus like never before.
“Simply put, our messaging strategy will advance the NRA’s core mission: to serve our members and fight for our Second Amendment.
Advertisement - story continues below
Ackerman McQueen, which operates NRATV, was angry at the move but said in a statement that it was not surprised.
The company’s CEO Revan McQueen, sent Tuesday night, the N.R.A. said it “regrets that a longstanding, formerly productive relationship comes to an end in this fashion.”
It said it was “not surprised that the N.R.A. is unwilling to honor its agreement to end our contract and our long-standing relationship in an orderly and amicable manner.”
“When given the opportunity to do the right thing, the N.R.A. once again has taken action that we believe is intended to harm our company even at the expense of the N.R.A. itself,” It said.
Ackerman said it “will continue to fight against the N.R.A.’s repeated violations of its agreement with our company with every legal remedy available to us.”
Dana Loesch, the BlazeTV Host, NRA spokeswoman and Fox News contributor, works for Ackerman and was let go by the NRA.
