I just watched that video, it's slick marketing. It looks identical to the Alien Gear belt; I'm suspecting they are both getting them from the same supplier and just having their brand impressed into them. This is right down to the the stapled (yes, just a metal staple) holding the belt loop retainer (I don't know the proper word for it); freeze frame the video at 1:03, the staple is visable. Also, the snaps are crappy, I had to use a rubber hammer to get mine snapped back closed. That piece of leather when you unsnap it is very thin, so you are getting two thin lament pieces of leather that is sandwiching a thin piece of metal. Where the leather snaps was not aligned very well, noticeably not centered, so it passed whatever marginal QC they have. I'm still testing this belt, I just got it, but so far, the only word I would use to describe it is 'cheap'.
On the display, notice that they have it paired with an Alien Gear holster. If you buy an Alien Gear holster, they give you something like $15 off their belt (which I'm guessing IS the same belt).
Buy quality gear, especially if your life potentially depends on it; and a good belt really should outlast many inferior made/material belts, so in the long run, its a better value to buy quality.
