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Old November 2nd, 2021, 11:35 AM #23
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Quote:
Originally Posted by jrumann59 View Post
They are not trying to compete with the snap-ons and matcos and dewalts and milwaukee but they are getting close to home depot and lowes and wal-mart homeowners tool market like husky and rigid, and Kobalt etc.
They are directly competing with them.

Many of the upline tools they are selling are made in the same factory as the SnapOn's/Matco's/MAC/etc. i.e. Daytona/Chief/Holt/Maddox

Their ICON line advertises itself as directly competing with them. If I were a mechanic I'd seriously give them a look. Their lifetime warranty is much more reliable than the "trucks".

Just watched this the other night.

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